The Market Structure of Sports

The Market Structure of Sports

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Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s. This book offers technical insights that will interest business economists and professionals in sports management.These cases were used to block the merger of the NBA and the ABA. ... Failing to reach agreement, the union sued the NBA under antitrust, and in 1988 threatened to decertify as the ... Player-owner relations have been poorest in football.

Title:The Market Structure of Sports
Author:Gerald W. Scully
Publisher:University of Chicago Press - 1995-03-15


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