While some view strategic planning with trepidation, it is one of a museum's strongest tools for improving quality, motivating staff and board members, adapting to environmental changes, and preparing the groundwork for future initiatives. The Manual of Strategic Planning for Museums offers proven methods for successful strategic planning in museums from two experienced leaders in the field.Leann Standish began her career in development at the Fresno Metropolitan Museum in Fresno, California, where she spearheaded the museuma#39;s largest fundraising gala, helping secure corporate sponsors such as Mercedes Benz and anbsp;...
|Title||:||The Manual of Strategic Planning for Museums|
|Author||:||Gail Dexter Lord, Kate Markert|
|Publisher||:||AltaMira Press - 2007-04-16|