The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features AmCASE EXAMPLE: Nu-kote Holding Inc. Nu-kote sells refill cartridges for ink-jet and laser printers. It is not the most ... to produce an image. The remanufactured laser printer cartridges retail for $50 versus $85 for a new brand-name cartridge.
|Title||:||The Manager's Guide to Competitive Marketing Strategies, Second Edition|
|Publisher||:||CRC Press - 1999-04-30|