The Little Book of Broken Car Thoughts

The Little Book of Broken Car Thoughts

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The Little Book of Broken Car Thoughts gives dealership owners and other dealership employees an understanding on how to get the job done. Most underperforming dealerships are doing so not because of the car line they sell, the location theya€™re in, their employees, or even the advertising but for only one reasona€”fear. The word fear may sound nonsensical to a dealer who has been in business for thirty years or more, but ask yourself a few questions. If your store is not performing, do you know why? If so, why havena€™t you made important changes? A dealer from a premium franchise recently admitted that he avoids changes in order to keep his staff of over twenty years intact. This is what I call a€œbroken thoughts.a€ Youa€™ll find out how to overcome these broken thoughts with the three-car sales system described in this book and how to turn your dealership into a well-oiled machine.dollars than the used car manager had given for the trade. ... Part of the threecar system is giving the customer all the information from thirdparty websites like Carfax, Kelley Blue Book, and Edmunds. ... some 4 square, or EPencil systems, the customer has no idea of how the dealership car lines up with the appraisal value.

Title:The Little Book of Broken Car Thoughts
Author:Tom Santospago
Publisher:AuthorHouse - 2015-06-19


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