Lynda Oswaldas THE LAW OF MARKETING presents the various ways in which the law affects marketing activities in a unique and practical framework. Tracing a productas life cycle -- from development to distribution to promotion to sale -- this text addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help students become successful managers who know how to avoid legal problems and make informed decisions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.PSKS, Inc., and Time Warner Cable, Inc. v. ... Case citations for these questions appear in the Instructora#39;s Manual. Supplements Instructora#39;s Manual with the Test Bank www.cengage.com/blaw/oswald Prepared by the author, the Instructora#39;sanbsp;...
|Title||:||The Law of Marketing|
|Publisher||:||Cengage Learning - 2010-01-20|