The Invisible Sale

The Invisible Sale

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Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion ratesa€”painlessly! In The Invisible Sale , Tom Martin reveals techniques hea€™s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martina€™s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward languagea€breal-life case studiesa€beasy-to-understand templatesa€band actionable solutions! a€c Discover the a€œinvisible funnel, a€ where self-educated buyers are making decisions before you know they exist a€c Leverage Funnel Optimized website design to identify your prospectsa€™ key challenges before you ever speak to them a€c Integrate social media, content, and email to optimize the entire prospecting process a€c Make every sales call count with behaviorally targeted email prospecting a€c Leverage Twitter, Facebook, and LinkedIn to efficiently a€œprospect at scalea€ a€c Use the science of propinquity to choose a€œoutposts, a€ strategize social networking, and drive offline campaigns a€c Save money by rightsizing production quality to each marketing requirement a€c Rapidly create keyword-rich text content, and use it widely to promote self-qualification a€c Create webinars and tutorials more easily and painlessly than you ever thought possible a€c Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content a€c Learn how to apply Aikido Selling Techniques to close self-educated buyersIn fact, in spring 2013, Kindle launched the Send to Kindle button. With the Send to Kindle button, companies and bloggers can let a reader or prospective buyer send an entire blog post or web page to the Kindle for reading. This truly reopens anbsp;...

Title:The Invisible Sale
Author:Tom Martin
Publisher:Que Publishing - 2013-09-24


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