This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industryaprint, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends.This book presents an in-depth study of the Indian media business.
|Title||:||The Indian Media Business|
|Publisher||:||SAGE Publications Pvt. Limited - 2010-03-09|