The Indian Consumer

The Indian Consumer

4.11 - 1251 ratings - Source

A counterintuitive guide that exposes the apocryphal Indian qmiddle classq With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on. As foreign firms cue up to tap those markets, many have found the Indian middle class to be largely mythical. This book offers a clear-eyed and honest assessment of India's consumer market to help entrepreneurs and companies develop realistic strategies for doing business in India. Alam Srinivas (New Delhi, India) is Business Editor of Outlook, an English-language Indian news magazine, and Editor of Outlook Business.upgrade to a better phone a€” from the same service provider a€” at a discounted price, but only after a certain time, usually ... to the trend concerning the purchase and use of the newly introduced Maruti 800 car model in the late 1 980s and theanbsp;...

Title:The Indian Consumer
Author:Alam Srinivas
Publisher:Wiley - 2008


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