We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. Heall explain: ac How to minimize barriers between the shopper and a sale. ac How marketers can connect and, more important, reconnect with loyal shoppers. ac The technology available nowaand whatas coming soonaand how to pick a solution that will deliver results. But like Blink or Freakonomics, this isnat just a book for businesses. Itas also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon thatas modifying peopleas actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changingaand what we can do to better harness this opportunityawill find this book to be essential reading.the shopper via the QR code to acustoma-branded mobile webpages directly from the physical package. (While QR, created by Toyota ... Best Buy off a Sony Bravia TV and find a better deal online. There is a real fear that portals such asanbsp;...
|Title||:||The Impulse Economy|
|Publisher||:||Simon and Schuster - 2011-11-01|