The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. qThe Handbook of Technology Managementq fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitionersJetBlue immediately took action; within one week, they introduced a written guarantee and unveiled a aCustomer Bill of Rights, a making it retroactive to February 14th. Their customer service recovery efforts paid off; JetBluea#39;s 2008 BusinessWeek rating was seven (McGregor 2008). ... Then there is Comcast, a high-growth cable television provider who is perennially at the bottom of satisfaction ratings (J.D.anbsp;...
|Title||:||The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management|
|Publisher||:||John Wiley & Sons - 2010-01-12|