The Handbook of Media Audiences

The Handbook of Media Audiences

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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the fieldThey point out that the introduction of digital media has not (yet) made the book redundant, largely because reading books is ... the internet page, and the reading tablet (e.g. Amazona#39;s Kindle or Applea#39;s iPad) threaten to displace the book-object and the value ... For this reason, the little research that has been done has primarily used conversational analysis, a research method borrowed from linguistics, anbsp;...

Title:The Handbook of Media Audiences
Author:Virginia Nightingale
Publisher:John Wiley & Sons - 2011-03-21


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