For the sake of simplicity and sanity we assume that all subs, new, conversion and renewals are for one- year terms. ... (either one) and the results can be filled in on this chart: New Conversion Renewal Total Total Gross Revenue AAA Total Cost BBB Total ... There is much to be learned from studying a printout such as this.
|Title||:||The Handbook of magazine publishing|
|Author||:||Editors Folio, Folio Magazine Publishing Corporation|
|Publisher||:||Folio Pub Corp - 1983-06|