The Handbook of magazine publishing

The Handbook of magazine publishing

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For the sake of simplicity and sanity we assume that all subs, new, conversion and renewals are for one- year terms. ... (either one) and the results can be filled in on this chart: New Conversion Renewal Total Total Gross Revenue AAA Total Cost BBB Total ... There is much to be learned from studying a printout such as this.

Title:The Handbook of magazine publishing
Author:Editors Folio, Folio Magazine Publishing Corporation
Publisher:Folio Pub Corp - 1983-06


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