In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling missionaqTo organize the worldas information and make it universally accessibleqaand its much-quoted motto, qDonat be evil.q In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Googleaand the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Googleas global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the qevilq it pledged to avoid.Into this creative chaos came Google with its dazzling missionaaTo organize the worldas information and make it universally accessibleaaand its much-quoted motto, aDonat be evil.a In this provocative book, Siva Vaidhyanathan ...
|Title||:||The Googlization of Everything|
|Publisher||:||Univ of California Press - 2012-03-13|