The Fundamentals of Branding

The Fundamentals of Branding

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The Fundamentals of Branding introduces readers to the basic principles behind the creation and development of successful brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book offers an overview of the foundations of building, developing and maintaining brands. The Fundamentals of Branding is designed to give readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals.Melissa Davis. The brand manual The brand manual is a document, folder or website that reflects the core elements of the brand. This includes the logo and its adaptations (including where and how it can be placed on the page), the tone of anbsp;...

Title:The Fundamentals of Branding
Author:Melissa Davis
Publisher:AVA Publishing - 2009-10-25


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