The Four Lenses of Innovation

The Four Lenses of Innovation

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qBy asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging orthodoxies: what if the dominant conventions in your field, market, or industry are outdated, unnecessary or just plain wrong? Harnessing trends: where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging resources: how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding needs: what are the unmet needs and frustrations that everyone else is simply ignoring?q--Publisher's ... Chris Anderson, a€œElon Muska#39;s Mission to Mars, a€ Wired, October 21, 2012, http:// 6. ... Michael Smith, a€œGE Bringing Ultrasound to PGA Tour Events, a€ Street aamp; Smitha#39;s Sports Business, May 5, 2014, anbsp;...

Title:The Four Lenses of Innovation
Author:Rowan Gibson
Publisher:John Wiley & Sons - 2015-03-02


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