An analysis of the variables that can make or break marketers in the food industry, and a useful lesson on how to distinguish one from another.Advancing technology has also extended to credit card systems. The rise of debit cards ... and satisfaction. Kroger, the Cincinnati-based supermarket chain, has introduced MasterCard in its stores in Texas, Michigan, and Louisiana markets.
|Title||:||The Food Industry Wars|
|Author||:||Ronald D. Michman, Edward M. Mazze|
|Publisher||:||Greenwood Publishing Group - 1998-01-01|