You have a great idea, now what? That first mileawhere an innovation moves from an idea on paper to the marketais often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas arenat the problem. Itas the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. Youall learn: ac How to evaluate your ideaas strengths and weaknesses using the aDEFTa processaDocument, Evaluate, Focus, and Test ac Fourteen recipes from an aexperiment cookbooka to gain confidence in your idea or business ac Why aspinouts, a awrong turns, a and other challenges commonly trip up innovationaand the practical strategies you can use to avoid them ac Why innovators need to seek chaos in an age of constant changeaand other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilousabut ultimately promisingaterrain. The first mile can be a scary place, but you donat have to traverse it alone. This book can help.The First Mile will give you the knowledge and confidence to travel this perilousabut ultimately promisingaterrain. The first mile can be a scary place, but you donat have to traverse it alone. This book can help.
|Title||:||The First Mile|
|Publisher||:||Harvard Business Review Press - 2014-04-01|