You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys a Understanding creativity, is every manager an artist; Picasso a Art lessons for global managers; Koons a Made in Heaven produced on eart; and Paik a Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.For example, Virgina#39;s competitors Vodafone and O2 reported 40-50 percent of their sales were attributable to owned retail channels in 2005, while for VM this number was only 22 percent. Just as Madonna has leveraged her strengths and overcome her weaknesses, VM succeeded in the UK mobile telecommunications sector by taking a similar approach. The companya#39;s strong foundation in customer service and retail distribution provided a perfect complement to the technologyanbsp;...
|Title||:||The Fine Art of Success|
|Author||:||Jamie Anderson, Jörg Reckhenrich, Martin Kupp|
|Publisher||:||John Wiley & Sons - 2011-05-09|