Shares secrets to harnessing the power of word-of-mouth marketing, challenging popular misconceptions while explaining how to render a brand a subject of profitable conversation.... Buy. And importantly, it drove customer complaints down by over 20 percent because it got to some of the potential complainants and ... More than half a million customers visit the Best Buy Community sites every quarter, and they post more than 20, 000 messages during that period. ... What hea#39;s essentially achieved so far is to integrate digital social tools into customer service, amplifying the number ofanbsp;...
|Title||:||The Face-to-Face Book|
|Author||:||Ed Keller, Brad Fay|
|Publisher||:||Simon and Schuster - 2012-05-22|