The Face-to-Face Book

The Face-to-Face Book

4.11 - 1251 ratings - Source

Shares secrets to harnessing the power of word-of-mouth marketing, challenging popular misconceptions while explaining how to render a brand a subject of profitable conversation.... Buy. And importantly, it drove customer complaints down by over 20 percent because it got to some of the potential complainants and ... More than half a million customers visit the Best Buy Community sites every quarter, and they post more than 20, 000 messages during that period. ... What hea#39;s essentially achieved so far is to integrate digital social tools into customer service, amplifying the number ofanbsp;...

Title:The Face-to-Face Book
Author:Ed Keller, Brad Fay
Publisher:Simon and Schuster - 2012-05-22


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