The Eureka Factor

The Eureka Factor

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Two leading cognitive neuroscientists unveil the mystery of sudden insighta€”the nature and origins of an qAha!q momenta€”and unlock the mechanisms behind peoples' intuitive flashes and inspiration. Includes graphs and charts.

Title:The Eureka Factor
Author:John Kounios, Mark Beeman
Publisher:Random House - 2015-04-14


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