Electronic Inspection Copy available for instructors here For help preparing for, and support during your MBA course, The Essential MBA brings together a comprehensive overview of the main subjects taught on MBA and business and management programmes in one book. Each chapter is written by a specialized contributor and offers students a helpful introduction to each topic of study, including: Sections on research methods and study skills Further reading recommendations and questions for reflection A critical perspective of the subject matter and reviews of alternative approaches. This text is an invaluable guide for MBA students, as well a useful introduction for undergraduate and postgraduate students of business and management. Susan Miller is Professor of Organisational Behaviour at Hull University Business SchoolFor a detailed discussion of the 7Ps see Kotler and Keller (2009). Note, however, that the concept has come in for some criticism for some time. Brownlie and Saren (1992) suggest that some of the problems here stem from an ideologicalanbsp;...
|Title||:||The Essential MBA|
|Publisher||:||SAGE - 2011-11-09|