The Entertainment Marketing Revolution

The Entertainment Marketing Revolution

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Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parksa€”and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.External promotions: The introduction of national direct mail, common-carriage advertising in TV Guide, public radio advertising, and Web sites to provide additional content. On the marketing research ... PBS identified the Discovery Channel.

Title:The Entertainment Marketing Revolution
Author:Al Lieberman, Patricia Esgate
Publisher:FT Press - 2002


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