The Email Revolution

The Email Revolution

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In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, ATaT, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customersa€”opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Dona€™t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.n February 22, 2010, Aiko Toyoda, the chairmanof Toyota Motor Corporation, admitted that his organization had failed to a€œconnect thedots. ... As early as December 2008, Toyota knew about the brake pedal mattera€”their customer service department had been receiving ... Itwould have been easy for them to forward androute thoserecurringemail complaintsa€”far easier than phone callsor print mail.

Title:The Email Revolution
Author:V. A. Shiva Ayyadurai
Publisher:Skyhorse Publishing, Inc. - 2013-12-13


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