The Eight New Rules of Real Estate

The Eight New Rules of Real Estate

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The rules of the game are changing. The explosion of listings available on the on the Internet, the widespread consolidation of brokerages and the encroachment of lenders and insurance companies into the front end of the real estate transaction are only a few of the manifestations of a new era in real estate. To stay ahead of your many competitors, you need a new strategy. To create a winning strategy, you must know: -- how to think content; -- how to mine your bits; -- how to sell the experience, not the product; -- how to feed the OODA loop, -- and much more. As a nationally-recognized economist and a consultant to the National Association of REALTORS qRM, q John Tuccillo's business forecasting skills have earned him the respect of the most widely-recognized names in the real estate industry. His wry observations on economic and demographic trends and how these and other elements will affect real estate commerce make him one of the most sought-after speakers in the country. John Tuccillo's The 8 New Rules of Real Estate can bring you to the forefront of your profession and keep you there well into the 21st century!The real estate practitioner guides the customer through the maze of mortgage application, title search, home inspection ... The real estate professional stood as the gateway to the real estate transaction: consumers had to contact the agent or broker, and then all the other service ... The share of the transaction cost allocated to others was determined by who the real estate professional let in the gateway.

Title:The Eight New Rules of Real Estate
Author:John A. Tuccillo
Publisher:Dearborn Real Estate - 1999


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