Navigating through a company's financial statements can be tricky for investors. This concise and easily understood guide covers not only how to find the red flags, but also how to find the signs of underlying financial strength for making sound investing decisions.Franchises When one company gives (well, sells) another company the right to use a brand, what the purchaser has bought is called a franchise. ... Example: If I buy a McDonalda#39;s franchise instead of opening aquot;Toma#39;s Tomato Paradise, aquot; I know that lots of potential customers will know just what Ia#39;m selling and ... No doubt, the trademark value of some brands a such as Pepsi and Starbucks a is immense.
|Title||:||The Edgar Online Guide to Decoding Financial Statements|
|Publisher||:||J. Ross Publishing - 2004-03-15|