This volume examines the economics of platform structure and firm competition within and between online markets. It also details modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis.In spite of service provider pre-market launch testing for best product design the new mobile Internet service market is yet ... Considering WLAN, e.g., based on subscription intention questions early market surveys estimated a potential 5 to 10anbsp;...
|Title||:||The Economics of Online Markets and ICT Networks|
|Author||:||Russel Cooper, Gary Madden, Ashley Lloyd, Michael Schipp|
|Publisher||:||Springer Science & Business Media - 2006-07-25|