The Digital Crown

The Digital Crown

4.11 - 1251 ratings - Source

In 1997, Bill Gates famously said qContent is king.q Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book youa€™ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. Youa€™ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer Learn both the theoretical and practical applications of content and communication on-line Maximize on the case studies and real-world examples, enabling you to find the best fit for your own businessWe also have an editorial calendar that we plan at quarterly sales meetings. I rely on my sales ... Now XONEX is working on a mobile app for the transferee group a€”that very same group her sales force rejected at the beginning. As Holdenanbsp;...

Title:The Digital Crown
Author:Ahava Leibtag
Publisher:Newnes - 2013-09-17


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