Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on RaD, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.Roger Martin argues that to innovate and win, companies need a#39;design thinkinga#39;.
|Title||:||The Design of Business|
|Author||:||Roger L. Martin|
|Publisher||:||Harvard Business Press - 2009-01-01|