Twitter has grown to over 75 million users now. As businesses around the world jostle for space on this popular micro-blogging platform, the first winner in this race has been announced - Dell. Dell recently announced sales of 6.5 million dollars directly through Twitter, quashing critics claims that the application means little in the real business world.Pinstorm Research takes a look inside Dell to understand how and what the world's third largest computer manufacturer did to achieve success with Twitter.Featuring:How Dell started with TwitterHow Dell uses TwitterDell's Twitter PortfolioExpert speak from Dell's executives... up only in 2007 at the South by Southwest festival where twitter executives placed two large plasma screens with live feeds from twitter. ... aSo if I get this straight, Toyota now has problems where the gas pedal sticks and the brakes fail ?
|Title||:||The Dell Twitter Success Story|
|Publisher||:||Lulu.com - 2010-02-12|