The Definitive Guide to Entertainment Marketing

The Definitive Guide to Entertainment Marketing

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Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than evera€“and ita€™s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrowa€bany content, on any platform, in any market, worldwide. Youa€™ll master innovative new ways to grab consumersa€™ attention and wallets fasta€bmake your experiences wannasee, haftasee, mustseea€bdrive more value through social platforms, mobile technologies, and integrated marketing strategiesa€bovercome challenges ranging from bad buzz to piracya€bfully leverage licensing, merchandising, and sponsorshipsa€band successfully market all forms of entertainment.External promotions: The introduction of national, direct mail, and common carriage advertising in TV Guide, public radio ... On the marketing research front, PBS identified the Discovery Channel, Arts aamp; Entertainment (Aaamp;E), the Historyanbsp;...

Title:The Definitive Guide to Entertainment Marketing
Author:Al Lieberman, Pat Esgate
Publisher:FT Press - 2013-07-02


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