This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.It is noteworthy that the cars exported by Nissan were all built from domestic- made parts, which is a substantially ... The owner of Prince, who was also the president of one of the biggest tyre manufacturers, sold Prince to Nissan solely to anbsp;...
|Title||:||The Corporate Firm in a Changing World Economy (RLE International Business)|
|Author||:||Marc de Smidt, Egbert Wever|
|Publisher||:||Routledge - 2013-04-02|