Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.It is important to remember that costs will be incurred before any significant revenues start flowing and that cash flow must be ... The second insures for accidents that may occur after the event (for example, a person drinks too much at the event and is injured in an auto accident on the way home). ... Flyers can be utilized on everything from car windows in parking lots to doorknobs at residences. Also, theyanbsp;...
|Title||:||The Complete Guide to Special Event Management|
|Author||:||Ernst & Young, Dwight W. Catherwood, Richard L. Van Kirk|
|Publisher||:||John Wiley & Sons - 1992-05-18|