The Chinese Consumer Market

The Chinese Consumer Market

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The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trendsFigure 2.1 FAW: Sales and income 2003a€“2007 1600 200 1000 1200 1400 150 800 100 600 0 400 50 200 0 2003 2004 2005 ... FAWER Automobile Parts Co. ... Production of this venture is based around the Audi A6 and VW Jetta (Figure 2.1).

Title:The Chinese Consumer Market
Author:Lei Tang
Publisher:Elsevier - 2009-04-29


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