The Challenge of Effective Speaking in a Digital Age

The Challenge of Effective Speaking in a Digital Age

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All the skills you need to know to become a confident speaker and conquer speaking anxiety are thoroughly covered in THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 16E. A pioneer in the field, this best seller guides you through six key Speech Planning Action Steps: topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with an emphasis on outlining), presentational aids (and how to avoid succumbing to death by PowerPoint), and language and delivery. The new edition also includes many online tools, such as videos of student speeches accompanied by Interactive Video Activities that help develop and strengthen public speaking skills. Grounded in the latest research, this new edition is an exceptional resource for creating and delivering speeches. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.For example, if you have a serious chronic illness that is expensive to treat, you are more likely to pay attention to and evaluate carefully any ... a persuasive speech, you will want to use strategies that address both the central and peripheral routes. ... His model has three major elements: The claim, the support, and the warrant.4 The claim (C) is the conclusion the persuader wants others to agree with.

Title:The Challenge of Effective Speaking in a Digital Age
Author:Rudolph Verderber, Deanna Sellnow, Kathleen Verderber
Publisher:Cengage Learning - 2014-01-01


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