The Campaign Manual

The Campaign Manual

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For 25 years this has been the qHow Toq manual in the industry. Learn the process of how to run a political campaign from developing strategy, the game plan, and how to finance it.Written in an easy to understand style. Updated every 4 years, with current techniques.Today the Ford Taurus is as well recognized as the Honda Civic. When it was ... Within each spot, the name Taurus was seen or heard at least 4 times. ... In the case of radio and TV they can also tell the demographic make up of the audience .

Title:The Campaign Manual
Author:S. J. Guzzetta
Publisher:Political Publications - 2006-12-01


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