The Business Planning Guide

The Business Planning Guide

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Established as a classic, this book has been written with a jargon-free approach to analyzing the industry, forecasting revenues and expenses, and evaluating plans with break-even and cash flow analysis. Includes two complete sample business plans, updated references and resources, sample partnership agreement, worksheets, and more.Think of McDonalds. Their motto (a statement of their mission) is QSCaamp;V: Quality, Service, Cleanliness and Value. Constant and consistent reference to QSCaamp;V guarantees that all of their activities have a customer-centered marketing focus.

Title:The Business Planning Guide
Author:David H. Bangs
Publisher:Kaplan Publishing - 1995


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