Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.This is a case book written by prominent authors at both Harvard and Stanford.
|Title||:||The Business of Sports|
|Author||:||George Foster, Stephen A. Greyser, Bill Walsh|
|Publisher||:||South-Western Pub - 2006|