The Business of Software

The Business of Software

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The co-author of Microsoft Secrets links issues related to strategy and organization to those of managing technology, arguing that companies must chose a business model that will capitalize on good times and survive more difficult periods, and presenting the success stories of such companies as IBM, Toshiba, and Motorola. 25, 000 first printing.... midtier or small-scale financial services companies that wanted to provide investment tools, products, and information ... As the market for Internet-based stock investment deteriorated in 2001-2002, Investhink found it harder to make majoranbsp;...

Title:The Business of Software
Author:Michael A. Cusumano
Publisher:Simon and Schuster - 2004-03-15


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