The Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team, led by david ford, offers students an easily accessible introduction to business marketing. The Business Marketing Course is based on the conceptual structure developed by the IMP (Industrial Marketing and Purchasing) group. Supplementary materials for lecturers adopting The Business Marketing Course can be found on the accompanying web site.managing in complex networks David Ford, Pierre Berthon, IMP Project Group ... Process choice for services A useful distinction between the different processes through which the service element of an ... Stuart Chambers and Robert Johnston , Operations Management, Harlow, Essex, Pearson Education, third editionanbsp;...
|Title||:||The business marketing course|
|Author||:||David Ford, Pierre Berthon, IMP Project Group|
|Publisher||:||Wiley - 2002-04-15|