A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.Managing directors struggled to establish the car/Land Rover product mix and installed capacity that would maximize profits.140 This ... He noted that an extensive research report by engineering indicated that many car parts, including engines, could be utilized in the Land Rover. ... Three months after the introduction of the Land Rover, operating profits exceeded Ap100, 000, ... 1948, 25 Oct. 1948.
|Title||:||The British Motor Industry, 1945-94 : A Case Study in Industrial Decline|
|Publisher||:||OUP Oxford - 1999-05-06|