Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.Everything in our house is Sears, from the appliances like the dishwasher and microwave, to landscaping tools like ... Several years ago Searsa#39; service level began to fall. We werena#39;t ... So I went downstairs and called Searsa#39; parts department.
|Title||:||The Brand Who Cried Wolf|
|Publisher||:||John Wiley & Sons - 2010-07-02|