The Balanced Scorecard

The Balanced Scorecard

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Provides assistance to businesses in moving from ideas to action, achieving long-term goals, and obtaining feedback about strategy... a combination of media advertising, acquisition of new credit- card customers, and expansion of credit card use were ... To counter the drift toward routine reviews of operational objectives, he adapted a peer review process, originallyanbsp;...

Title:The Balanced Scorecard
Author:Robert S. Kaplan, David P. Norton
Publisher:Harvard Business Press - 1996


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