The Asian Marketing Casebook

The Asian Marketing Casebook

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Designed for courses in international marketing at the undergraduate and graduate levels, this casebook demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and cover 16 countries. The book's features include: and extensive range and breadth of cases; 60 case studies; and coverage of a broad span of marketing issues is covered.Smaller systems, simply comprising a controller, cost US$300 to US$500; they required users to enter simple PIN codes to unlock one or two ... Philips, a late market arrival, trailed Daewoo, Samsung Sony and Panasonic by two to four years.

Title:The Asian Marketing Casebook
Author:Noel Capon, Wilfried R. Vanhonacker
Publisher:Pearson College Division - 1999


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