The Art of the Start

The Art of the Start

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A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.

Title:The Art of the Start
Author:Guy Kawasaki
Publisher:Penguin - 2004


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