In The Art of Client Service, Robert Solomon, a well- known advertising executive provides account managers in his industry and others with the fundamental guide to client service-the qcare and feedingq of a company's clients. With brevity, levity, and clarity, he teaches best practices for communicating with clients, managing client expectations, writing creative and strategy qbriefsq to effectively communicate internally, giving stellar client presentations, conducting productive client and team meetings, and much more. This book is more than just a book for account executives in advertising agencies. It is a definitive, practical guide for everyone in advertising and marketing services who works with clients: writers and art directors, planners and researchers, media and production executives, even support staff. It's also the perfect book for anyone in university who aspires to an advertising career, and for recent graduates seeking their first job in the business.In The Art of Client Service, Robert Solomon, a well- known advertising executive provides account managers in his industry and others with the fundamental guide to client service-the aquot;care and feedingaquot; of a companya#39;s clients.
|Title||:||The Art of Client Service|
|Publisher||:||Dearborn Trade Publishing - 2003|