The Art of BMW

The Art of BMW

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Ever since Max Friz first mounted his innovative M2B32 opposed-twin engine in a motorcycle frame in 1923, the history of BMW motorcycles has been defined by a constant and relentless quest for perfection. In the 95 years that have followed, the company has created the most innovative and technologically advanced motorcycles produced anywhere on earth. BMW has earned a reputation for not doing things the way everyone else does, but its motorcycles arena€™t different simply for the sake of being different. Each distinctive feature represents a brilliant and elegant solution to a real problem, leading BMW to be the first company to introduce many of the features that were later adopted by other manufacturers. But therea€™s more to a BMW motorcycle than innovation and technologya€”therea€™s also art. And as beautiful as the bikes are in their totality, they may be even more so when broken down into their individual details. This book captures the elegance of these amazing machines, both in their details and in the sum of their parts, through the masterful photography of Henry von Wartenberg and writing of author Peter Gantriis. The Art of BMW: Ninety Years of Motorcycling Excellence features the Peter Nettesheim collection, one of the worlda€™s premier collections of BMW motorcycles. These wonderfully restored pieces exemplify the design and engineering prowess that have defined the BMW motorcycle tradition for almost a century. DIVPhotographer bio: Henry von Wartenberg was born in Mar del Plata, Argentina, in 1967 and has been a professional photographer since 1990. He worked as a photojournalist for Gente magazine for nine years before opening his own office near Buenos Aires in 1999. He has worked for many companies and publishers in Argentina and overseas, including Geographic Adventure magazine. With his publishing firm, Triple Ve Editores, he has also published several books of his photography: Red Deer-Stag Hunting in ArgentinaM, iMotos Clasicas en Argentina/i, iThe Best of Argentine Polo/i, and iBuenos Aires in Stone and Bronze/i. Henry lives in Tigre, Argentina, with his wife and two daughters. You can visit his website at /divdivAuthor bio:/divdiv /divdivPeter Gantriis is founder and president of RPM Research LLC, a market research and consulting firm that works with the worlda€™s leading automotive and powersports manufacturers. Peter earned an MBA from the University of Minnesota. He is an avid motorcycle enthusiast and lives in Mahtomedi, Minnesota./div/divpFor awhile in the mid19805, this was certainly a possibilitya€” BMW discontinued the 980-cc boxer in 1984. ... companya#39;s rolling technology showcase reminded BMW that a good motorcycle is more than the sum of its parts. ... In that year, BMW executives visited an Aprilia factory in Italy, where Aprilia was manufacturing its new Pegaso 650. ... again revitalize the boxer engine layout and set the stage for todaya#39;s evolution of the Oilhead, dubbed the Hexhead. da#39;c/ rutzrofire mi)a#39; fAc/f few/en.

Title:The Art of BMW
Author:Peter Gantriis, Henry von Wartenberg, Fred Jakobs
Publisher:Motorbooks International - 2013-04-15


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