The Amazon Economy

The Amazon Economy

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The Amazon Economy is a startling account of the hidden influence and boundless ambitions of Amazon, the technological giant that has grown far beyond the online book business that Jeff Bezos founded in 1994. The company's voracious expansion - into areas ranging from logistics and cloud computing to fashion and movie production - has made it the overlord of a mini-economy where it wields extraordinary power. Consumers flock to it while regulators, politicians and other businesses ignore it at their peril. But Amazon is still poorly understood. The Amazon Economy lifts the lid on the company's business model and the tensions it contains. Based on a series of articles published by the Financial Times, it has been specially updated as an ebook by Barney Jopson, US retail correspondent for the global business newspaper, with contributions from the FT's influential Lex columnists, Robert Armstrong and Stuart Kirk, and global media editor, Andrew Edgecliffe-Johnson.In the UK, the Publishers Association said that consumer ebook sales almost doubled from Ap77m in the first half of 2011 to Ap145m in the first six ... Fifty Shades ofGrey, an erotic trilogy, spent weeks occupying the top spotsinthe Kindle store.

Title:The Amazon Economy
Author:Financial Times, Barney Jopson
Publisher:Penguin UK - 2012-11-08


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