For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The qAdvertising Ageq Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.In 1967 Levi Strauss began airing its first television commercials, produced by Foote, Cone aamp; Belding (FCB). In one of the ads a prospector ceremoniously buries an old pair of Levi jeans. The ads featured humor that conveyed the real valueanbsp;...
|Title||:||The Advertising Age Encyclopedia of Advertising|
|Author||:||John McDonough, Karen Egolf|
|Publisher||:||Routledge - 2015-06-18|