Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.A classic and bestselling book that provides the definitive rules that govern the world of marketing.
|Title||:||The 22 Immutable Laws of Marketing|
|Author||:||Al Ries, Jack Trout|
|Publisher||:||Profile Books(GB) - 1994|