Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in todayas fast-paced and hyper-competitive environment. This volume integrates academic and practical insights to present fresh perspectives on new product development and innovation, showcasing lessons learned on the technological frontier. The first part emphasizes decision making. The second part focuses on technology evaluation, including cost-benefit analysis, material selection and scenarios. The third part features in-depth case studies to present innovation management tools, such as customer needs identification, technology standardization and risk management. The fourth part highlights important international trends, such as globalization and outsourcing. Finally the fifth part explores social and political aspects.manufacturer in a low cost wage region or country. ... vehicles with the Mercedes Benz nameplate in contrast to developing and engineering the ride and feel of BMWa#39;s X3 ... According to her work, the historical a#39;hot spotsa#39; often experience rapid increase in labor rates; and due to more foreign Raamp;D and service work added toanbsp;...
|Author||:||Tugrul U. Daim, Ramin Neshati, Russell Watt, James Eastham|
|Publisher||:||Springer - 2014-05-28|